outreach blog

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Sharna Bremner
Outreach Blogger
26 May 2010

As our departure date draws ever-closer, I think it’s fair to say that preparations are in full swing. For me, this meant a trip to Sydney for  training at the ActionAid offices. Complete with a 6.45 a.m. flight out of Adelaide. Yikes.

Joel and I were provided with a mind-blowing amount of information, and I want to give a huge shout out to the ActionAid staff for their help, advice and well-wishes, especially Mark for his never-ending enthusiasm (and for not losing his voice despite talking all day!), Kaetlyn for her many tips which will no doubt be invaluable, and to CEO Archie Law for taking the time to have a chat and wish us luck.

Part of the journey we’re currently undertaking includes media interviews, which for me meant an interview and a photoshoot with The Advertiser. I picked up a copy of Tuesday’s issue, hoping to see an article on Project TOTO, accompanied by a not-so-flattering photo of yours truly, but instead saw an article regarding Australia’s foreign aid program. Now, while I agree with some of the content in the article, I was struck by the title that featured a few pages in: “The millions we waste on foreign aid”.

Ummm… What?

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facebookbrainAre you a blogger or a social media power-user? If so, please read on – we need to borrow your brains for Project TOTO.

ActionAid is putting together a Blog Training Guide for our outreach bloggers Sharna and Joel to use when training the locals in Bangladesh next month and we’d love your feedback on the suggested content.

Below is a (very) rough outline for a Blogger Training Guide we’ve thrown together. But, before we go any further with developing the guide, we thought it might be worth asking you, as a social media savvy TOTO supporter, for your feedback.

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Back in July 2009, ActionAid launched a nationwide hunt to find our next outreach blogger for Project TOTO. Eight months, 52 nominees, 12 finalists and three challenges later, we’ve made a decision.

But there’s a twist.

After putting our 12 finalists through three carefully designed challenges we were unable to identify a single perfect outreach blogger.

Instead we found two.

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TOTO Challenge #3 required the shortlist fundraise for Project TOTO to help us reach our $10,000 target.

This challenge was not just about testing each nominee’s creativity, network of influence and social media skills, but was also a practical necessity.

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ActionAid was one of the major supporters of this year's National Climate Emergency Rally

ActionAid was a major supporter of this year's National Climate Emergency Rally

Below is ActionAid’s first challenge to the Project TOTO nominee shortlist. Nominees have until Monday, 30 November 2009 to complete the challenge.

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So, we’ve cut the list of possible outreach bloggers down from over 50 people to just 12. What now? How do we choose just one person from these 12 excellent candidates? The answer… challenges!

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After weeks of deliberations and heated debate, ActionAid has finally chosen a shortlist for our next outreach blogger.

Choosing the shortlist was never going to be easy, but we didn’t realise just how difficult it would be.

All up, we had 52 fantastic candidates nominated by over 350 people. The comments in favour of our nominees ran over 120 pages long. Removing people from the shortlist, as opposed to adding them, was the biggest challenge.

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